Content Development & Copywriting

For your website to be successful you need to be continually adding new content that is relevant to your product or service. It’s no coincidence that this is also part of the formula that search engines, like Google, use to rank your site. It’s assumed that a site that is regularly updated with appropriate content will provide better information than one that is rarely updated with subject matter that is off-topic. And the best way to rise in the search engine rankings is to write a blog. Or, better yet, get someone else to write it.

Copywriting for Your Blog

Yes, we know. You’re trying to sell your product and the last thing you want to do is set aside a few hours every month for copywriting. That’s why South Island Design will do it for you. We’ve written about roofing and we’ve written about psychotherapy. If your product or service falls somewhere in between, we can do the research and start writing regular articles for your blog. And if we have a list of targeted keywords, we can even optimize the articles for the terms that people are searching.

What Are the Search Engines Looking For?

Most of all the search engines are looking for normal content that was written by a human for a human. Ideally each article would:

  • Be unique text
  • Reference existing content on the site
  • Link to external sites with relevant content and good page ranking
  • Be linked to from the homepage and site pages
  • Be released at least twice a month
  • Have a length of 200 to 300 words
  • Be included in the XML sitemap
  • Have a strong title that utilizes the target keyphrases

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